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SB Consulting CEO Jaiwoo Shim, Innovative Icon Seeking
for Convergence and Symbiosis
Every day, there are different kinds of
issues and risks that are reported. That is why the role of a consultant, who
suggests resolution in the complex modern society, has become more important.
Appropriate resolution contributes in creating above and beyond performances
by an individual or group. SB Consulting CEO Jaiwoo Shim has been nominated
in the Marquis Who’s Who with great history in the world. This fact
absolutely proves that the importance and influence of consultants is
acknowledged along with individual performance. Consultants in the management
field such as Peter Drucker, Tom Peters, Jim Collins, Clayton Christensen
have also been acknowledged for creative activities and also have been
nominated for Marquis Who’s Who. <Weekly People> heard about the story
on how CEO Jaiwoo Shim is planning for future values.
Interview By_ Sunjin Lee, Sungho Lee / Written by_ Sungho Lee
● Ritual of Indians
CEO of SB Consulting and also Professor of Ajou University College of
Business Administration, 25 Journals on Business Capability, Evaluator and
Expert Committee of Company Technical Values, International Official
Facilitator, and Master Trainer. The spec of CEO Jaiwoo Shim is splendid.
However, these experiences are not acquired as a chance. CEO Jaiwoo Shim also
holds on to the hammer and spirit of challenge and effort. Effort starts to
start challenge. Mr. Shim majored in structural interpretation and mechanical
engineering. He started as the engineer at Hyundai Motors Institution of
Technology as his first step into society. Then, he changed his area and
executed work in B2B Sales and Marketing Business at GE (General Electric Company).
First, he went through difficulties. This was because the business sales
world and engineering world were different
“In the engineering world, I am
given 10 when I give 10. However, I am given 10 but give 1 or sometimes 20 in
the business sales world. That is why it was difficult for me. Around the 3rd
year in sales at GE, I thought about giving up. However, I always thought
about my favorite creed. The ritual of Indians always succeeds. This is
because they hold rituals until the rain falls.”
CEO Shim started to see outcome after
his hard work. It wasn’t something small. At the age of 39, he conquered 100%
in plastic bumper development and sales area with the world’s best record. We
refer to these people as ‘rising stars’. CEO Shim received a nickname “A star
that is shining’ along with several awards as well. However, CEO Shim started
to get bored. There was nothing more he wanted to challenge at GE. So, he
decided to start over by challenging in ‘My Work’. He immediately resigned.
“I’ve always wanted
to do something I can do for the rest of my life. So, I decided Training
Consulting would be the best to deliver business capability and methods to
others. After founding SB Consulting, I would call other companies, suggested
meetings, and visited the companies. However, because I did not have any
network or background, it was actually quite difficult. I would tell them I
worked at GE for a long time, but it didn’t matter. The first thing I had to
do was reveal myself.”
Mr. Shim then decided
to become an author due to his wife’s advice. He decided to write about
presentation. He carefully analyzed related books from the beginning. It took
a long time. However, Mr. Shim eventually published his first book “Make
Presentations like Jack Welch”. As he started to accumulate total sales of
his books, his representation and popularity also went up. Many companies
then started to request training to CEO Shim. The first company that
requested training was very satisfied and then recommended another company.
CEO Jaiwoo Shim does not have to suggest meetings first. Due to his effort
and challenging mind, he was able to see the rain in the dried-out ground.
● Training Program that Emphasizes
Practicality
After the founding of SB Consulting, CEO Shim developed over 50 training
programs. Most related programs are developed by someone in the area, so it
wasn’t easy for Mr. Shim, an engineer, to develop training programs. After
thinking over, he thought about an inverse concept. Most programs are usually
developed based on theoretical view, but Mr. Shim decided to see the business
aspects in training programs. Also, he used his characteristics as an
engineer to efficiently compose the process. The training program developed
by CEO Shim was more practical and it was naturally applied to actual cases.
The reason SB Consulting was able to be acknowledged by many individuals and
groups was for this reason. “I am almost there to reach my 60s but I have
never taken a break. I don’t like to fall behind. In the future, I am
planning to develop training programs by studying and systemizing topics that
are being focused such as big data, artificial intelligence, and cloud
system.
● Achieve Innovation
through Creativity
There are many diagnosis and tests that evaluate
the capability and skills of an individual in each country and area. However,
there is no test that diagnosis business capability of a company or employee.
No. There was never a test like that. Before CEO SHIM developed “Inselllab”,
which is an absolute assessment system of Business Capabilities, there was
never a system like this. However, he was not acknowledged for this system at
first. But, the situation changed. Marquis Who’s Who officially acknowledged CEO
Shim, worldwide. So, what is the story on how CEO Jaiwoo Shim developed “Inselllab’,
which has been globally acknowledged?
“Training
Consulting is usually done Offline. However, due to various variables, it
isn’t easy for continuous offline business. So, I developed various training
programs that include E-learning. When training this program, I saw a trainee
assessing a lecturer. The only thing to evaluate a trainee is attendance. So,
I decided to develop a system to assess the trainees.
Inselllab Business Capability Certificate
After a while, CEO Shim developed a
system to evaluate salesmen with numbers by analyzing the contents of
conversation between salesman and customer. However, this didn’t go long due
to the customers that did not like recording. However, after changing the
mind, CEO Shim was able to develop ‘Inselllab’, which is an absolute
assessment program that is executed online. First, there were some errors
such as low discrimination and high accessibility. However, he soon
supplemented the errors and revealed the new Inselllab that divided 8
assessment types. Users can take the test and receive the results from
online. This system soon received good response from individuals and companies.
He has achieved innovation through creativity.
“Inselllab
accurately points out the pros and cons per team or per individual and also
identifies the change from before receiving training and after. Based on this
information, efficient training consulting or work distribution can be done.
Also, this can be referred for recruitment. From now on, I will make absolute
support so that this program can be used in applications and also to be
supported in various languages.”
● Importance of
Question
To the question, “What is most important
for sales and facilitation?” CEO Shim answered that ‘Question’ is important
for any area of work. Even during training, questions are dealt with first.
He also stated that he is researching and currently developing training
programs with new questions that correspond to the chance of trend.
“No one tends to
speak out during a meeting or conference. This is because hopefully someone
else brings up a brilliant idea. However, this is a mistake. Creativity does
not just appear suddenly. The process has to be thought. However, it does not
mean a great idea appears just because there is a lot of time. We have to be
able to use questions to stimulate ideas.”
“It is the same thing in sales. Sales area is most
successful when the customer speaks more than the salesman. We fail when we
try to sell an item. First, we have to solve the problem that the customer
has and then throw adequate questions so that we can hear the right answer
from the customer.”
● Resolution in Preparation
for Unclear Future like 4th Industrial Revolution
We are soon reaching the future where a
great amount of artificial intelligence will be used between mankind.
However, CEO Shim says we don’t have to worry.
“We have to do
something that can only be done by humans. This includes planning or
consulting. However, we also need the positive mind of how we should do it.
Moreover, we should not be afraid of artificial intelligence but rather
understand and study about it. That is where we can find our future.”
Furthermore, CEO
Shim emphasized convergence and Symbiosis. Convergence of creating new things
and Symbiosis of helping each other. Both have to be possible by focusing on
understanding and love about people. That is why the story of CEO Shim makes
people happy. CEO Shim is preparing for a new leap in visual sinking. Then,
he suddenly remembered something. A ritual is not only useful for people that
hold a ritual. The important thing was that CEO Shim holds rituals with the
people in the business field.
Profile
Nominated for developing “Inselllab Business Capability
Diagnosis Solution’ in the Marquis Who’s Who 2016 World Biographical
Dictionary. Acquired Worldwide Official Certification for Inselllab HR
Solution. Awarded with “2016 South Korea Industrial Companies Service
Innovation Grand Prize” and “2016 Global Training Brand Grand Prize”.
Worked at GE for 8 years in Marketing
and Sales area.
Recorded Rank 1 (in the world) by succeeding in many long-term projects.
Expert of Sales Area that achieved more than billions KRW sales based on 20
years ago.
Execute global business (3-4 months very year) by going around headquarter in
U.S, Japan, and Europe.
Master Trainer of U.S. Huthwaite SPIN.
Majored in mechanical engineering at Ajou University
and Dong Grad School
Executed design and development at Institution of
Technology, Hyundai Motors
8 years at General Electric (GE) for B2B Marketing,
Sales, Planning, Project Managing, Technology Development, and Training.
Master Coach of Town Meeting – CAP – Action Running
Professor at Ajou Management Grad School
Trains interview skills to admission officer of
schools, interviewer in companies
Trains trainees for recruitment to raise
competitiveness at companies by teaching know-how and experience.
25 published books based on 33 years experience in
global business
CEO of SB Consulting, executes training consulting and
training on “Sales”, “Question Skills”, “Communication”, “Presentation”, “Composing
Proposals”, “Coaching”, “Negotiation”, “Creativity and Problem Solving”, “Lecturing
Methods”, “Conference Facilitation Skill”, “Management n Changes and
Leadership”, “NPS”, and “Leadership Training Pipeline”
Developed over 50 Business Competency Training Program
Founder Member of “Convergence & Symbiosis Forum”
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